WYE VALLEY BREWERY BACKS LOCAL MUSICIANS BY SPONSORING WORCESTER MUSIC FESTIVAL
This is the first year Wye Valley Brewery has been involved with Worcester Music Festival, which is set to take place across more than 20 city-centre venues and host more than 250 bands. To celebrate their involvement, Wye Valley Brewery are giving away cases of their cool, crisp lager, ‘1985’ and branded merchandise too.
Wye Valley Brewery will also be sponsoring one of the festival’s key venues, St. Swithun’s Institute Hall on The Trinity, so have decided to run a social media competition giving festival-goers the chance to win bottles of 1985 and t-shirts by sharing their best moments at the Festival with a bottle of the Brewery’s award-winning lager alongside the hashtag #coolcrisplager.
Wye Valley Brewery’s first-ever lager was recently recognised as the UK’s ‘Best Classic Pilsener’ at the prestigious World Beer Awards, having previously claimed Silver at the 2017 International Brewing Awards and Gold at this year’s SIBA Independent National Beer Awards.
Abbie Gadd, Head of Sales and Marketing at Wye Valley Brewery, said: ‘Worcester Music Festival is a brilliantly organised community event that embodies the spirit and vibrancy of the local music scene. We are hugely proud to be supporting this year’s Festival.’
Helen Mole, festival organiser said: ‘It’s so important to have the support of local brands like Wye Valley Brewery and we’re delighted they’re supporting local talent through Worcester Music Festival. Wye Valley Brewery have been a hugely proactive sponsor this year and we’re looking forward to generating engagement across social media with their fantastic giveaway.’
Worcester Music Festival is a not-for-profit event which is free to attend. Since its inception in 2008, the festival has raised nearly £55,000 for local charities. You can find out more about Worcester Music Festival by visiting: http://www.worcestermusicfestival.co.uk/