‘Hot Yoga’ is now on offer for the first time in Worcester, with the opening of a new studio in the heart of the city.
The Mayor of Worcester, Cllr Steve Mackay, cut the ribbon on Friday 15 December to officially inaugurate The Zen Shed at 54 New Street, Worcester WR1 2DL.
Husband and wife team Cindy and Guy Thomas were chartered accountants and partners in Deloitte, before deciding to swop the world of corporate finance to run their own yoga business.
Both yoga teachers, the couple had the inspiration to open the studio after returning from several years living and working in India. They plan to offer a variety of styles of yoga at the studio, which boasts two fully fitted-out practice areas, one equipped specifically for Hot Yoga.
Cindy said: “Hot Yoga is how I started my yoga journey and although I enjoy practicing other forms of yoga, Hot Yoga will always be my favourite.”
The Zen Shed is the first purpose-built Hot Yoga studio in Worcestershire, with the closest other similar studio situated in Birmingham. There is a growing market for the yoga form, which is practiced in a specially equipped studio heated to a temperature of around 38 degrees with controlled humidity.
Hot Yoga is said to offer more of a workout than other yoga styles, allowing greater flexibility to be achieved as muscles open and the body relaxes in the warmer atmosphere. The benefits of Hot Yoga can include increased strength and flexibility, better breathing, weight loss, as well as a great detox and a quieter, calmer mind.
Cindy and Guy successfully applied for a £1,000 business start-up grant from Worcester City Council, which was match-funded from their own reserves. The funding helped to pay for equipment needed in the yoga studio, including yoga mats and other accessories such as blocks, bricks, bolsters and straps.
The Zen Shed now occupies approximately 3,500 square feet on the first and second floors of 54 New Street. The space, which was previously used as a call centre and estate agency, had been vacant for several years.
As well as providing full-time employment for Guy and Cindy, the Zen Shed will also offer work for up to ten self-employed yoga and meditation teachers.
It is expected that within 12 months of opening the studio will sell some 550 sessions per week, from 30 classes.
“It’s fantastic to welcome yet another new business to the city centre, offering something original and beneficial to mental and physical health,” said the Mayor.
“The City Council is proud to have assisted this and many other local firms through our business grants programme, which offers financial support so that Worcester’s entrepreneurs don’t have to do it all on their own.”
In addition to Hot Yoga, the studio will offer more traditional yoga styles such as Hatha and Vinyasa as well as quieter Yin and restorative yoga, Kundalini Yoga and Pilates.
For further details of the studio, including the class schedule, visit www.thezenshed.com.
Are you looking to expand your horizons? Worcester City Council offers start-up grants of up to £1,000 and growth grants of up to £3,000 for local businesses.
For more information, go to www.worcester.gov.uk/business or call 01905 722106.