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Time to catch up with the exciting new watch brand James Derby Watches

James Derby Watches

Time to catch up with the exciting new watch brand James Derby Watches

Time never stands still, so if you haven’t yet caught up with the exciting new James Derby Watches brand you’re missing out on a sophisticated, stylish yet highly affordable phenomenon!

James Derby is the London-themed brand of classic timepieces for men and women designed to look every bit as refined and elegant as the most expensive brands but at a fraction of the price.

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The collection comes manufactured to the highest quality featuring a Japanese movement in a stainless steel case coloured gold, silver, rose gold or gunmetal grey. Each one has sapphire crystal quality glass, a leather strap and design oozing with heritage and prestige.

Time to catch up with the exciting new watch brand James Derby Watches

The range comes from innovative designer James Harrower (31), a highly successful digital marketing specialist who has always been fascinated by watches and the distinctive style they can impart to the wearer.

James’s journey began when he was unable to find his own perfect watch, even in the most high end retailers.

“A watch is a very personal thing which is more than just a timepiece,” he says.” It actually expresses who you are. The right watch should be suitable for all occasions but I just couldn’t find what I wanted, which was something slimmer.

Time to catch up with the exciting new watch brand James Derby Watches

“There is a misconception that if you want a nice watch you should be spending thousands and thousands of pounds but I thought if I was going to pay so much I may as well have it made to my own design. I started exploring that and was able to keep the cost down.

“That was how it started. It then became one of those projects that I never finished tweaking.”

The tweaks have led to a debut range, the Classic, with watches typically retailing for £129 or £149 each but looking far more expensive.

Time to catch up with the exciting new watch brand James Derby Watches

All watches carrying the James Derby brand come guaranteed for quality performance and excellence. James is remarkably well travelled, but he chose the very English sounding name James Derby and the heritage of London to epitomise the virtues of the brand, standing for fashion which is both stylish and high quality.

The watches are named after the most upmarket London districts, Belgravia, Chelsea, Kensington, Mayfair, Knightsbridge, Regent and Westminster. The boxes, watch tags and marketing materials are all designed by James, as are the watches, and carry the distinctive logo of London Bridge.

James says: “Because it is all online and we haven’t had to outsource a lot of the website, marketing and development work, our costs are so much lower than a traditional retailer. That is what makes it all so affordable as we pass all of that on to the customer.”

Readers can explore the James Derby website at www.jamesderby.com and can sign up to receive a newsletter and leave feedback.

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