ROAR debuts delicious range of protein desserts
New market entrant, ROAR, is diving into the world of protein snacks for the health and fitness industry with the launch of three high protein, low sugar desserts.
The UK based company has announced the launch of its new ROAR protein desserts described as “tasty and full of fuel” and “little pots of joy” by the brand’s bloggers.
Available in three flavours, Double Chocolate, Jaffa Break and Raspberry Blondie, the collection is high in protein and low in sugar. Lovingly created by multi-award winning chef Paul Brennan, ROAR protein desserts don’t just make satisfying post-exercise snacks; their sumptuous flavour, high protein and low sugar content mean you can tuck in guilt-free at any time.
Speaking about the decision to move into the world of protein, Marketing Manager for ROAR, Gilli Appleby, said: “With consumers incorporating new ways of eating protein snacks into their active lifestyles and sporting pursuits, we wanted to create something simple, convenient and full of flavour. An added bonus is that ROAR Protein Desserts can be enjoyed by vegetarians too.
“We saw this as an opportunity to bring those who enjoy an active lifestyle a high protein, low sugar snack option, as well as a new way to enjoy a sweet treat that complements their diet.”
The dessert comes in a 100g pot that can be stored in the fridge or freezer. They can be purchased as trio packs in their own carton and are available now online at www.nowroar.co.uk. Consumer survey results and feedback from our focus groups/promotional activities have identified that our customers would love to find our product in the refrigerated section of their local supermarket or health food shop. We’re working hard to achieve this.
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Campaign dates: 03/12/19- 03/01/20.