County Lifestyle and Leisure Magazine

New branding for Worcester unveiled at tourism show

New branding for Worcester unveiled at tourism show

New branding for Worcester unveiled at tourism show

New branding designed to strengthen Worcester’s identity as a tourist destination has been unveiled at this month’s British Tourism & Travel Show.

New branding for Worcester unveiled at tourism show


Developed in partnership with Worcester BID, the brand is based on Edgar Tower, the historic landmark that sits between the Cathedral and King’s School.

The new brand carries the tagline “Cultural City, Historic Heart” – focussing on two of our city’s big selling points for visitors.

The branding will feature strongly on the new VisitWorcester.co.uk website, set to launch in April.

“The new brand went down really well at the British Tourism & Travel Show,” said Economic Development Officer Helen Mole.

“It caught the eye of lots of domestic travel industry professionals including tour operators, group travel organisers, travel agents and coach companies. That gave us a great chance to answer questions about our city, promote attractions and encourage people to add Worcester to their itineraries as part of their tours of the UK.”

It is the first time that Worcester City Council has exhibited at the British Tourism & Travel Show (www.tourismshow.co.uk) – the UK’s largest annual event for the tourism industry, held at the Birmingham NEC on 21 and 22 March 2018.

Worcester City Council’s team spoke to many group travel organisers over the course of the two-day event, which was attended by over 2,800 people.

From 1 April Worcester City Council will take over responsibility for promoting and marketing the city as a tourist destination.

Since 2013 Herefordshire and Worcestershire Chamber of Commerce has held the tourism contract, but last year City Council members agreed to bring it back in-house.

The Tourist Information Centre (TIC) at the Guildhall will also come under the management of the City Council from 1 April, and will play a central role in bringing more tourists into the city.


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