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GUMTREE REVEALS THE NATION’S BORROWING HABITS SUGAR OUT, GARDEN TOOLS IN

GUMTREE REVEALS THE NATION’S BORROWING HABITS SUGAR OUT, GARDEN TOOLS IN

GUMTREE REVEALS THE NATION’S BORROWING HABITS SUGAR OUT, GARDEN TOOLS IN

 

Perfect strangers: Almost half the nation (43%) don’t know their neighbours well

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  • Neighbourly nabs: 1 in 10 (12%) Brits only interact with their neighbours when borrowing an item
  • From sugar to shears: Garden tools take top spot in list of most-borrowed items, followed by household tools and milk
  • Neighbour no-no: Young people the worst for sharing neighbourly niceties, with four in ten (42%) claiming not to know any of their neighbours

 London, UK | JULY 2019: Forget the traditional cup of sugar neighbours used to borrow –  new research from Gumtree, the UK’s local buying and selling community, has uncovered that we’re a nation of gardeners, with one in five (18%) Brits most likely to borrow gardening tools and appliances rather than sugar. Although our famed British awkwardness led a third (36%) to confess they feel uncomfortable introducing themselves to new neighbours, almost half (43%) agree that borrowing or lending items is a great way to break the ice.

Top 10 items Brits are most likely to borrow from their neighbours

Click Box To Reveal

1

Garden tools & appliances

4

Sugar

7

Other food item

10

Bottle Opener

2

Household tools

5

Kitchenware / appliances

8

Bread

3

Milk

6

Eggs

9

Phone Charger

The Neighbourhood’s Good

Gumtree’s research also highlights that one third (30%) of Brits wish they knew their neighbours better, with one in five (20%) claiming that borrowing/lending items has helped them do so, while the same percentage (30%) feel they have more in common with their neighbours than they realise. However, while gardening and household tools now take the top spots, the old adage of borrowing a cup of sugar from your neighbours still remains true, with sugar the fourth most-borrowed item from neighbours, milk third, and other food items taking the sixth to eighth spots.

Phone chargers place ninth on the list of the most-swapped items amongst friendly neighbours, but it’s perhaps no surprise that almost a quarter (24%) of 18-24 year olds are more likely to borrow tech gadgets than food. Bizarre items Brits cited as being borrowed or lent to neighbours included a bed, a protractor and make up.

Digital Downfall

Perhaps unsurprisingly, while the younger generation might be more digitally connected, fewer 18-24 year olds know their neighbours than any other age group. More than double the amount of 18-24 year olds admit to barely knowing their neighbours (66%) compared to their 65-74 year old counterparts (31%). Despite being of the age where higher education and first jobs may make moving increasingly likely, four in ten (42%) 18-24 year olds haven’t got to know their neighbours in comparison to one fifth (20%) of 25-34 year olds and 16% of 35-54 year olds.

Lynsey Love, Senior Brand Manager at Gumtree, says: With so many of us wanting to get to know the people next door better, encouraging a sense of neighbourliness has never been so important – so it’s interesting to note that, with summer in full swing, our collective love of gardening might mean we have more in common with our neighbours than we think and could be an ideal opportunity to break the ice!

“Gumtree is on hand to help people connect with their local community, helping them find new opportunities and everyday items closer to home. With over 7,000 garden listings and over 1,500 kitchen-related listings, Gumtree is the perfect place to easily and cost-effectively find the items people most commonly need in their local area.”

Survey of 2,004 Brits conducted by Opinium on 7th – 11th June 2019

[1] Source: comScore, yearly average: June 2016 – May 2017

[2] Source: App Annie, up to April 2017

GUMTREE REVEALS THE NATION’S BORROWING HABITS SUGAR OUT, GARDEN TOOLS IN
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