Chrissy Teigen is launching a new line for Target.
The 32-year-old model and cookbook author is set to branch out into kitchenware later this month, as her new line of kitchen and tabletop goods – entitled Cravings by Chrissy Teigen – will make its way to Target stores on September 30.
Despite the range being based on items to help in the kitchen, the ‘Lip Sync Battle’ host was inspired for the line by the start of her modelling career when she shot for the Target catalogue in her first gig as a model.
She said in an interview on Target’s website: “I remember they cast a younger girl as my little sister. We shot the campaign in an inflatable above-ground pool and I pretended my ‘little sister’ was spraying me with a hose. I think it was used in Target’s weekly ads, but I’ve actually never seen the photo. Please find it for me, Target.”
Cravings by Chrissy Teigen is comprised of 40 items, ranging from $4 for glasses to $140 for a 12-piece cookware set.
Before the launch of the full line, Target will also release a special edition of Teigen’s book ‘Cue Cravings: Hungry for More’ with exclusive recipes, on September 18.
For Chrissy – who has daughter Luna, two, and son Miles, three months, with her husband John Legend – the new range comes after she recently collaborated with Becca Cosmetics for a second time, in the brand’s new limited-edition Endless Summer Glow collection which launched this summer.
The collection included a three-in-one compact featuring a highlighter and new bronzer, three new Glow Gloss shades, and a body oil.
And Chrissy revealed at the time that her daughter Luna plays a huge part in the testing of new products, as she loves the feel of makeup brushes.
She said: “Luna is obsessed with sitting on my countertop in the bathroom. She’ll go, ‘Up, up, up,’ I put her up there and she loves brushes, using them on her face. Becca sends us tons of clean brushes all the time, so she’s always using them.”