Amazon.co.uk Home of Black Friday, Announces Biggest Ever Black Friday Sale
10 Days of Deals with More Great Offers than Ever Before
The Amazon.co.uk Black Friday Sale will run from 16th to 25th November, with thousands of deals on the latest consumer electronics and Amazon devices as well as this year’s must-have toys, games, fashion, jewellery, beauty, home items and more
There are now even more ways to shop with innovative new features including AR View – a new augmented reality feature in the Amazon app that allows customers to view products in situ before they purchase – and, for Prime members, Prime Wardrobe, allowing fashion lovers to ‘try before they buy’
Hundreds of small businesses and artisans are offering thousands of deals this Black Friday
This year, the Amazon.co.uk Black Friday Deals Store will be open from 00:01 on Friday 16th until 23:59 on Sunday 26th November. Amazon will offer new ‘Deals of the Day’ everyday throughout the period across the site, with products ranging from must-have electronics, toys and fashion to sports, beauty, home items and more.
There will also be thousands of ‘Lightning Deals’ – products available at a discount, in limited quantities, for a short period of time – with new deals becoming available as often as every five minutes.
“We know many of our customers are starting to think about Christmas presents, parties and decorations at this time of year and we’re excited to offer great deals when shoppers need them most” said Doug Gurr, Country Manager, Amazon.co.uk. “We focus on making shopping as easy and enjoyable for the customer as possible so we hope customers will enjoy the new AR View feature in the app, which uses augmented reality technology to allow shoppers to see selected products in their own home before they decide to buy, just in time for this year’s biggest ever Black Friday sale and perfect for kitting out the home before Christmas guests start arriving.”
Some of the most popular sale items from 2017 included the Echo Dot, Call of Duty WWII, Bad Dad by David Walliams, and Finish Lemon Dishwasher Tablets. Deals available in this year’s Black Friday Sale at Amazon.co.uk will be announced closer to the launch date.