8 Mid-Priced Brands That Are Huge on the Scene Right Now

8 Mid-Priced Brands That Are Huge on the Scene Right Now

 

In recent years, many new cult labels have positioned themselves around the £200-something price point, causing the mid-priced designer market to become more and more lucrative. Take Ganni’s mohair jumpers seen in every street style gallery for example, or Reformation’s £200 maxi dresses that have become the unofficial uniform for the best dressed wedding guests. Self-Portrait, Sam Edelman and Ganni have become the go-to brands to splurge on for those of us who usually rely on Zara or Topshop.

These £200-something labels are a great way to invest in quality, durable pieces without having to drop a month’s rent on only one item. These new-wave affordable It labels, now powerful players in the industry, are being courted by the likes of Net-a-Porter, which sells the mid-priced brands alongside high-end labels like Gucci and Prada.

Here at Who What Wear UK, it is our mission to help you become a smart shopper and find the best pieces first, so we’re sharing some of the mid-priced labels that will make your pay day.

Scroll through the gallery below to discover ten of our favourite affordable designer labels.

This post was originally published at an earlier date and has since been updated.

8 Mid-Priced Brands That Are Huge on the Scene Right Now 18 Mid-Priced Brands That Are Huge on the Scene Right NowMarina London has a simple aesthetic. Central Saint Martins graduate Marina Guergova’s label is centred around beautiful basics made out of silk. Think expensive-looking, seasonless shirtdresses and slips. Lucy Williams, one of our ultimate style inspirations, is a fan of this red shirtdress from the brand. 8 Mid-Priced Brands That Are Huge on the Scene Right Now 28 Mid-Priced Brands That Are Huge on the Scene Right Now 38 Mid-Priced Brands That Are Huge on the Scene Right Now 48 Mid-Priced Brands That Are Huge on the Scene Right Now 5Rixo London is one of our favourite brands at Who What Wear UK, as we are obsessed with its vintage-inspired printed dresses and blouses. The label was set up in 2015 by friends Henrietta Rix and Orlagh McCloskey, and it was stocked on Net-a-Porter less than one year later. Quite the fashion coup. 8 Mid-Priced Brands That Are Huge on the Scene Right Now 68 Mid-Priced Brands That Are Huge on the Scene Right Now 78 Mid-Priced Brands That Are Huge on the Scene Right Now 88 Mid-Priced Brands That Are Huge on the Scene Right Now 98 Mid-Priced Brands That Are Huge on the Scene Right Now 10New York–based jewellery brand Catbird creates delicate rings, necklaces, earrings and ear cuffs made for stacking. Emma Watson is a big fan of the brand and has shouted about its sustainable standpoint.8 Mid-Priced Brands That Are Huge on the Scene Right Now 118 Mid-Priced Brands That Are Huge on the Scene Right Now 128 Mid-Priced Brands That Are Huge on the Scene Right Now 138 Mid-Priced Brands That Are Huge on the Scene Right Now 14Jane Birkin–esque straw bags are having a moment right now, and we’re obsessed with Muuñ’s pretty baskets. The bags are handwoven by craftsmen in Ghana and are then sent to the Parisian atelier for finishing touches.8 Mid-Priced Brands That Are Huge on the Scene Right Now 158 Mid-Priced Brands That Are Huge on the Scene Right Now 168 Mid-Priced Brands That Are Huge on the Scene Right Now 178 Mid-Priced Brands That Are Huge on the Scene Right Now 18Singapore-based label Whole9Yards specialises in delicate lace dresses and embroidered denim, with the unexpected cut-outs and modern silhouettes you’d expect from Self-Portrait.8 Mid-Priced Brands That Are Huge on the Scene Right Now 198 Mid-Priced Brands That Are Huge on the Scene Right Now 208 Mid-Priced Brands That Are Huge on the Scene Right Now 218 Mid-Priced Brands That Are Huge on the Scene Right Now 22British handbag label Yuzefi only made its London Fashion Week debut in 2016, but we’ve already spotted its creations all over our Instagram feeds. With many standout styles for less than £350, we think this brand is set to be huge.8 Mid-Priced Brands That Are Huge on the Scene Right Now 238 Mid-Priced Brands That Are Huge on the Scene Right Now 248 Mid-Priced Brands That Are Huge on the Scene Right Now 25Mercedes Castillo is one of the latest labels to drop on Net-a-Porter this year, and its backless mules and sculptural sandals have been quite the talking point in the Who What Wear UK office. 8 Mid-Priced Brands That Are Huge on the Scene Right Now 268 Mid-Priced Brands That Are Huge on the Scene Right Now 278 Mid-Priced Brands That Are Huge on the Scene Right Now 288 Mid-Priced Brands That Are Huge on the Scene Right Now 29If you love statement sleeves and unexpected shirting, prepare to fall hard for New Zealand brand Maggie Marilyn, which launched in September 2016. The denim jacket with fluted sleeves and frayed cuffs is on our must-have list.8 Mid-Priced Brands That Are Huge on the Scene Right Now 308 Mid-Priced Brands That Are Huge on the Scene Right Now 318 Mid-Priced Brands That Are Huge on the Scene Right Now 328 Mid-Priced Brands That Are Huge on the Scene Right Now 33Miami-based brand Style Mafia, which is stocked on ASOS and Shopbop, is all about ruffles, statement sleeves and ribbons, so it’s no surprise it’s caught the eye of huge Instagram influencers like Sincerely Jules.8 Mid-Priced Brands That Are Huge on the Scene Right Now 348 Mid-Priced Brands That Are Huge on the Scene Right Now 358 Mid-Priced Brands That Are Huge on the Scene Right Now 36For more must-have buys, see our edit of the 13 pieces that are bound to sell out this week.

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