8 Mid-Priced Brands That Are Huge on the Scene Right Now
In recent years, many new cult labels have positioned themselves around the £200-something price point, causing the mid-priced designer market to become more and more lucrative. Take Ganni’s mohair jumpers seen in every street style gallery for example, or Reformation’s £200 maxi dresses that have become the unofficial uniform for the best dressed wedding guests. Self-Portrait, Sam Edelman and Ganni have become the go-to brands to splurge on for those of us who usually rely on Zara or Topshop.
These £200-something labels are a great way to invest in quality, durable pieces without having to drop a month’s rent on only one item. These new-wave affordable It labels, now powerful players in the industry, are being courted by the likes of Net-a-Porter, which sells the mid-priced brands alongside high-end labels like Gucci and Prada.
Here at Who What Wear UK, it is our mission to help you become a smart shopper and find the best pieces first, so we’re sharing some of the mid-priced labels that will make your pay day.
Scroll through the gallery below to discover ten of our favourite affordable designer labels.
This post was originally published at an earlier date and has since been updated.
8 Mid-Priced Brands That Are Huge on the Scene Right NowMarina London has a simple aesthetic. Central Saint Martins graduate Marina Guergova’s label is centred around beautiful basics made out of silk. Think expensive-looking, seasonless shirtdresses and slips. Lucy Williams, one of our ultimate style inspirations, is a fan of this red shirtdress from the brand. Rixo London is one of our favourite brands at Who What Wear UK, as we are obsessed with its vintage-inspired printed dresses and blouses. The label was set up in 2015 by friends Henrietta Rix and Orlagh McCloskey, and it was stocked on Net-a-Porter less than one year later. Quite the fashion coup. New York–based jewellery brand Catbird creates delicate rings, necklaces, earrings and ear cuffs made for stacking. Emma Watson is a big fan of the brand and has shouted about its sustainable standpoint.Jane Birkin–esque straw bags are having a moment right now, and we’re obsessed with Muuñ’s pretty baskets. The bags are handwoven by craftsmen in Ghana and are then sent to the Parisian atelier for finishing touches.Singapore-based label Whole9Yards specialises in delicate lace dresses and embroidered denim, with the unexpected cut-outs and modern silhouettes you’d expect from Self-Portrait.British handbag label Yuzefi only made its London Fashion Week debut in 2016, but we’ve already spotted its creations all over our Instagram feeds. With many standout styles for less than £350, we think this brand is set to be huge.Mercedes Castillo is one of the latest labels to drop on Net-a-Porter this year, and its backless mules and sculptural sandals have been quite the talking point in the Who What Wear UK office. If you love statement sleeves and unexpected shirting, prepare to fall hard for New Zealand brand Maggie Marilyn, which launched in September 2016. The denim jacket with fluted sleeves and frayed cuffs is on our must-have list.Miami-based brand Style Mafia, which is stocked on ASOS and Shopbop, is all about ruffles, statement sleeves and ribbons, so it’s no surprise it’s caught the eye of huge Instagram influencers like Sincerely Jules.For more must-have buys, see our edit of the 13 pieces that are bound to sell out this week.